The Fashion Society

About us

GET STYLED BY EMMA

EMMA YOUR VIRTUAL PERSONAL SHOPPER

The Fashion Society is an online shopping platform that offers a virtual personal shopper "Emma". Emma's mission is to find outfits in local clothing stores tailored to everyone's personal taste, style, and figure.

HOW DOES IT WORK?

Emma compiles a personal style profile based on a style quiz. Emma then uses this personal style profile to find the perfect outfits in an assortment of thousands of garments. For each outfit, Emma will show a "matching score", which indicates to what extent the dress fits. After that, outfits can be pre-ordered in local stores or bought online.

HISTORY

Emma was launched in May 2021. In launch, Emma makes a style quiz available, which allows one to compile a style profile. Based on this style profile a personal shopping feed is created showing a personal matching score for each clothing piece.